KPT Piping Systems approached us with a clear ask: help them connect more effectively with their audience through creative storytelling. While the products are technical, the approach didn’t need to be. We collaborated with them across various campaigns from brand content and educational videos to mascot creation and festive moments.

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Concept

The idea was to make pipes… feel human. Through animated content and quirky narratives, we translated industry jargon into moments people would actually remember. Whether it was highlighting product strength or celebrating India’s sporting victories, each piece was crafted to leave a lasting impression.

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Animation & Mascot Creation

We produced a range of animated videos:

• Some delivered product features with a humorous twist

• Some celebrated national pride with a sporty vibe

• Others offered bite-sized explainer content for dealers and customers

 

We also developed their brand mascot, Bau Ji a warm, wise, and slightly eccentric character inspired by the founder-owner’s personality. He became the face of the brand, bringing familiarity, charm, and trust to every video he featured in.

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Outcome

From mascot-led storytelling to animated explainers, the project helped reshape how KPT communicated across platforms. The videos didn’t just inform they stuck. By giving pipes a personality (and a mascot with a moustache), KPT discovered a voice that felt both dependable and refreshingly human.