Concept Sketches
The process began with a simple idea: capture a cruising shot and let the visuals speak for themselves. Each frame was shot individually and reimagined with hand drawn animations, allowing every layer to bring its own playful twist to the ride.
We created an out of home advertisement for Adidas Originals’ newly launched footwear, Nite Jogger, displayed across locations in Gurgaon.
The concept was to design a GIF style animation using minimal frames that gives people, especially those driving by, a sense of movement as they pass the billboard.
The animation captures the energy of a laid back skateboarding sequence, frame by frame. At the centre is the sneaker, with playful tongue characters popping out of a boombox, turning a simple ride into a full street performance.
Behind the scenes
Installation
Installed across bridge pillars in Gurgaon, the artwork reveals itself over time. As people move past, the frames connect into a subtle motion like a flipbook on the street. It’s a quiet interruption to the everyday, built to make heads turn without trying too hard.
