

Milliways didn’t want a regular logo reveal.
They wanted the logo to feel summoned.
We imagined a surreal night ritual set in a deserted landscape - a glowing full moon, a bubbling ramen bowl, and two characters chanting as if something magical was about to happen. As the energy builds, the moon melts into glowing broth, dripping into the bowl below.
From a top-down view, the liquid swirls faster and louder, slowly shaping itself into the Milliways logo. The characters get pulled into the vortex, the bowl transforms into a mystical portal, and the world fades away, leaving only the final logo behind.
Designed as an intro and outro animation, this piece gives Milliways a playful, surreal visual signature they can use across future content.



Artstyle concepts we tried
Characters Gif

